#Apple digital media kit how to
#Apple digital media kit professional

The media kit isn’t created just for journalists.

Without a media kit, any interaction with third parties like the press, partners, or collaborators would be unsystematic, and the company’s message would be muddled.

Press contacts: This section provides the contact information for the company’s PR team or designated spokesperson.Testimonials and reviews: This is where the company showcases positive feedback from customers or other third parties.Media coverage: This section includes links to news articles, blog posts, or other online coverage that the company has received.Press releases: Often referred to as a newsroom, this is where one can find the company’s latest press releases and other announcements.A list of offerings: This could be a product catalogue or a list of services.

#Apple digital media kit how to

It also includes guidelines for how to use the logo and other visual branding assets.

Logos and other visual branding materials: A media kit generally includes high-resolution versions of a company’s logo and other images that the media can use.

These could be major product launches, awards won, or partnerships formed.

Timeline: This is a chronology of key events in the company’s history.

These could be the number of countries the company operates in, the number of employees, or the customers they have.

Company facts: This section helps put the story into context by providing basic facts and figures about the company.

Brand story: It’s the story of how the company started, what drives it, and its mission.

Boilerplate: This is a short paragraph that gives an overview of the company.

What Does A Press Kit Include?ĭifferent businesses will have different information in their press kit, but some common elements that businesses generally include in their press kits are: This is a webpage or a group of webpages catering to all the information that a reporter or media outlet might need. With the rise of internet usage and social media, brands have started creating digital press kits on their website. This is because a press kit can now be in the digital format and doesn’t necessarily cater only to the press. While traditionally known as the press kit, today the world of digital media has given it a new name – the media kit.

Event organisers who are either associated or wish to associate with the company.

Partners who want to collaborate or cross-promote.

Media professionals and influencers who are looking for content to use within their own channels.

Journalists who want to write about the company or brand.

It is a promotional public relations tool that contains all the essential information like company history, key personnel, product or service information, contact details, and even media files like photos and videos (along with guidelines), all in one place.Ī press kit aims to provide all the essential company information catering to –

#Apple digital media kit professional

A press kit, also referred to as a media kit, is a set of informational materials containing everything a journalist, media professional or partner would need to know about a company, brand, or offering.